Where visionaries place their 2nd-in-command for high-LEVEL training

Reclaim your role as Visionary and let Sarah train your 2nd-In-Command to give you back time, reduce your workload, and bring organization + structure to your business. If you’re an Entrepreneur who wants the freedom to focus on the big picture while someone else handles the day-to-day of your business ... You're in the right place.

Reclaim your business zen and go from Overwhelm to Order.

Through my Academy, Mastermind Groups, and 1:1 Container, I equip your #2 with the tools for enhanced systems, confidence, leadership, and COGs to improve performance metrics so THEY drive YOUR business toward a team-run model with streamlined operations.

2nd-In-commands wear a dynamic, high-pressure hat. The Academy ensures it not only fits as best as possible, but that Integrators are thriving (not surviving) while wearing it and owning their role. Enjoy 2 free weeks to get started! The $39/mo membership grants access to:  

$39/Mo academy (2 free weeks)

  • Get instant access to 70+ trainings  from Sarah. Find categories like “Operations Secrets + Hacks,” “Retention + Churn Tracking,” “Performance Tracking,” “SOPs,” “Managing Remote and/or Oversea Teams,” and more. Everything is built to be customized and plugged into your business. Based on your company’s needs, browse resources like spreadsheet systems retention tracking, HR/ recruiting steps for top talent, performance tracking systems, meeting structures and their agenda, how to manage remote and overseas teams, leadership scripts and communication examples, employee handbook PDFs, and more. This is a bank of resources ready for you to learn from, customize, and plug into your business.

  • In addition to the bank of 70+ trainings/ systems you’ll gain instant access to, you’ll also receive 2 new lessons from Sarah per month. This ensures you have constant continued education available at your fingertips.

  • Directly connect with/ message other 2nd-in-commands to collaborate, implement and grow - there is a direct messaging and chat system in the platform you can use at any time.

  • Topics covering Managing Remote/ Oversea Teams, Performance Tracking, SOPs, Meeting Strategies/ Structure, Recruiting + Onboarding, The Crappy Parts of Leadership, Operations Secrets + Hacks, and more

  • This is a recurring membership and app hosted through Mighty Networks, which can be access on any device. 

sneak peek + lessons included

  1. Giving Your Business an Ops Analysis for Revenue, Processes & Culture

  2. [SPREADSHEET] Sales Performance Tracking to Gauge 7 Crucial Metrics

  3. Implementing EOS (Entrepreneurial Operating System) Into Your Business

  4. [Script] Helping Your CEO When You Know They're Overwhelmed

  5. Mentally Preparing Yourself To Be the "Bad Cop"

  6. Everything You Need To Consider When Hiring/ Outsourcing

  7. 5 Communication Strategies for Leadership & Team Efficiency

  8. How to GIVE Write-Ups & Set Your Team Up for More Success

  9. 5 Interview Questions That I Ask For ANY Role (Yes, Any Role)

  10. Visionary VS Integrator: A Perfect Pair (8 Parts)

  11. Weekly 1:1 With Your CEO - The Ins and Outs of Setting Yourself & Your Visionary Up for Success Here

  12. 3 Scorecards Every Company Should Have

  13. And more

1:1 and Small-group access to Sarah

Popular

Mastermind Group

$499/ mo

Includes free access to the $39/mo Academy

  • Each Mastermind group is maxed at 5 Integrators (2nd-In-Commands) and 1 host (Sarah). This ensures each group stays tight knit, has close connection to Sarah, and the opportunity to build relationships with other #2s.

  • The Mastermind meets in real time twice/ mo for 90 min/ session. This is always on the second Tuesday and last Tuesday of each month. Each 90-minute session is held over Zoom.

  • You’ll get dedicated group time with Sarah to pick her brain, ask advice, and gain insight.

  • 1) Welcome - 10 min (2 min per Integrator). Address how you're feeling in your role, quick pulse, anything of urgency to bring up

    2) Hot Seat - 50 min (10 min per Integrator). Address struggles, advice needed, focus areas, specific questions for group. You can also share your screen on Zoom during this time if needed.

    3) Open floor for new hacks/ discoveries with ops - 15 min. This dives into topics of new AI discoveries, ways to be more efficient, wins with systems regarding retention/ onboarding/ etc.

    4) Closing Accountability - 15 min (3 min per Integrator). Goals between now and next meeting, what’s standing in way of hitting those goals, what’s needed to be accomplished by when

  • The Mastermind sessions provide a supportive environment where Integrators can collaborate and brainstorm solutions to common challenges. We’ll share experiences, best practices, and innovative strategies so members benefit from collective wisdom and gain fresh perspectives on how to approach complex issues in their very unique and niche roles.

1:1 Container

$1,499/ mo

Includes free access to the $39/mo Academy

  • Containers are designed for Integrators who recognize specific operational challenges in their business that require targeted 1:1 attention for growth. If you're excited to dive head first into your business’ systems, COGs, tech stach, performance metrics, leadership, (and more), and desire direct access to Sarah as a valuable resource, these monthly 1:1 solutions offer dedicated time toward your success. This is customized, real-time support from someone who's been there.

  • You’ll receive and go through a detailed onboarding form for Sarah to learn about your short + long-term goals, pain points, and more. We’ll also do an initial 30-minute 1:1 Zoom call to ignite the collaboration after Sarah’s gone through your onboarding form to plan the first 3 months and ignite the partnership.

  • Twice a month, we will do a 1-hour Zoom call. This allows me to see the backend/ systems we'll work on, in addition to deep-dive conversations on your team’s performance metrics, finances, leadership, automation, etc. This takes us a step beyond communication solely through Voxer, and places us in real-time recurring meetings together. We will have an hour of live video calls twice per month

  • Retainer access to Sarah via Voxer (app that can be used on both mobile and desktop) - this is where you’ll send voice notes, texts, Loom video links, + all communication. You’ll have Sarah in your back pocket!

  • Sarah will always respond to your Voxer messages within 2 business days, so you receive prompt 1:1 attention

  • We’ll dive into areas like: (1) Leadership/ team management (how you’re managing 1:1s with both your CEO + direct reports, performance tracking, communication styles, delegation, restructuring, hiring + firing), (2) System development/ optimization (what systems don’t currently exist that I can help guide you in creating, and which ones can I look at that do exist to optimized), (3) Strategic decision-making based on finances (COGs, tech stack dive, profit margin analysis, what questions to ask your CEO, etc.), (4) EOS implementation (Level 10 meetings, Rocks, Visionary/ Integrator relationship). All of these deep dives are 100% based on your goals, business, and priorities.

ABOUT YOUR MENTOR

With 8+ years as an integrator at three $1M+ startups, SARAH HAS:

• Rapidly scaled: Quadrupled our startup in its trailing 12 from year 2 to year 3. 6 months experienced 200% growth year over year, and the other 6 months had an average growth of 182%

• Built a remote + international team from 2 to 50+ full-time employees - in less than 2 years - and maintained a 90% retention rate with the international team

• Restructured a US department overseas, resulting in a 76% decrease in salary cost

• Decreased monthly tool expenses by over 40% through AI integration, process optimization, and alternative solutions

• Increased department capacity by 18%, unlocking an additional $6,995 in MRR

Then, after acquisition of an agency where she wore the COO role, Sarah became the CEO leading 50+ team members.

• She expertly prepared a 3.5-year company for acquisition + managed due diligence

• Then she elevated from COO role to CEO to gain a deep understanding of a Visionary's needs from their Integrator

• This gave her immense experience (and perspective) as to how important that #2 role is and what's required to not only be, but build, a high-performing Integrator

What Others Say

A moment of gratitude

Shaina Weisinger - Founder + CEO

“We went from Sarah and I in startup mode, to 7+ figures and 60+ employees. There’s no way that I could have done any of this without her. I’ve seen Sarah coach people and she has a crazy ability to super-humanly see how processes need to work through any system. Have your 2nd-In-Command learn from Sarah so that they can give you even a fraction of what she has given me in the last three-and-a-half years.”

Kailey Green - Chief Operating Officer

“2nd-In-Command Academy is a dream resource for us 2nd-In-Commands who are, by default of the role, a bit 'on our own' between the CEO and our team. It’s hands-down the best thing I’ve found to become a better Integrator of my CEO’s incredible vision, and to implement more smoothly and effectively with my team. 2ICA is chock full of invaluable materials for serving your CEO at the highest level, effectively leading your team, and so much more—from big picture to super granular. Sarah herself is a living masterclass of what it means to be an effective 2nd-in-Command. When I have a call with her, it’s always easily the most valuable hour of my work week. As Operations Director in a very quickly evolving company, 2ICA has been my best investment yet.”

Sarah Spencer - Dir. of Operations

“As a 2nd in command, it can feel like no one really gets what you do. Depending on the day, you might motivate employees, jump on a sales call, organize a new metrics dashboard, or learn a new skill to fill the gaps in your team – or all of the above. Sarah Guidas has been there and shares a wealth of knowledge and insight from her years of experience as a 2nd-in-command. Whether you’re new to the role or have hit a plateau, I highly recommend joining her academy!”

Jill Weberding - Marketing Strategist & Copywriter

I was so impressed with one of Sarah’s processes I saw highlighted by another entrepreneur, I tracked her down and found 2nd-in-Command Academy. I work with a lot of entrepreneurs and small businesses. Often, they need additional support with putting systems, processes, and metrics in place. Her Academy is the PERFECT place to get expert-level support by Sarah who has an incredible track record for driving success for companies and is the epitome of a high-performing integrator. She can put a process, system, or metric on anything—and will help you do it. Whether you're the one creating systems in your business or your 2nd-in-Command needs support–getting access to Sarah’s brilliance is a HUGE VALUE. She answers questions and shares her knowledge and resources generously!

Abby Peters - Dir. of Operations

“we used Sarah to help further develop my skills as a second-in-command over an entire company, as I have never done this before. We are a small business with a smaller team, so utilizing outside resources, like Sarah, was a great start to getting comfortable in my role. Sarah was a fountain of resources and knowledge, but she was also very flexible and helpful when it came to balancing life and work and all the chaos that comes with it. She enjoys helping others flourish (which is a passion I carry in my work too) and is a wonderful resource for anyone or any business looking to utilize her to help fine-tune those second-in-command skills.”

this space exists for 3 reasons

  • Sarah understood the pain point of not knowing which experts to learn from when you're 2nd-In-Command. There are tons of resources for entrepreneurs, marketers, sales professionals, etc. - but not enough for the integrators of a small business alongside their Visionary.

  • Integrators wear a dynamic, high-pressure hat. 2nd-In-Command ensures it not only fits as best as possible but that they're thriving (not surviving) while wearing it and owning their role. There are so few positions that understand the level of ownership that goes into being a CEO's right hand.

  • Most resources for 2nd-In-Commands are not super accessible, especially for small businesses. They usually require certain revenue, company size, tenure, or funding raised. We don’t play that game here.

LET'S SCHEDULE A CHAT

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