We teach Integrators how to become even higher performers for their Visionaries

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Meet Your Mentors

Sarah Guidas

Bonnie Reincke

With 9+ years as an integrator at four $1M+ startups, SARAH has:

Quadrupled our startup in its trailing 12 from year 2 to year 3. 6 months experienced 200% growth year over year, and the other 6 months had an average growth of 182%

Built a remote + international team from 2 to 50+ full-time employees — in less than 2 years — and maintained a 90% retention rate with the international team

Restructured a US department overseas, resulting in a 76% decrease in salary cost

Decreased monthly tool expenses by over 40% through AI integration, process optimization, and alternative solutions

Increased department capacity by 18%, unlocking an additional $6,995 in MRR

Then, after the acquisition of an agency where she wore the COO role, Sarah became the CEO leading 50+ team members.

She expertly prepared a 3.5-year company for acquisition + managed due diligence
Then she elevated from COO role to CEO to gain a deep understanding of a Visionary's needs from their Integrator
This gave her immense experience (and perspective) as to how important that #2 role is and what's required to not only be, but build, a high-performing Integrator

With a proven track record as a results-oriented integrator, BONNIE has:

Boosted metrics by 20% through one-on-one coaching and targeted initiatives

Developed data-driven strategies and actionable operational initiatives

Streamlined project delivery: Improved on-time delivery rates by 40% with interdepartmental alignment and project management tools.

Increased productivity: Enhanced team output by 30% by implementing tools like Zoho and Asana

Elevated client retention: Reduced client churn by 20% through happiness initiatives and proactive engagement

Expanded digital reach: Grew social media engagement by 23% and reach by 153% through strategic content enhancements

Built and supervised international teams for prospecting, retention, and executive support

WHAT OTHERS SAY

Shaina Weisinger

Founder + CEO
“We went from Sarah and I in startup mode, to 7+ figures and 60+ employees. There’s no way that I could have done any of this without her. I’ve seen Sarah coach people and she has a crazy ability to super-humanly see how processes need to work through any system. Have your 2nd-In-Command learn from Sarah so that they can give you even a fraction of what she has given me in the last three-and-a-half years.”
Jill Weberding

Marketing Strategist & Copywriter
"I was so impressed with one of Sarah’s processes I saw highlighted by another entrepreneur, I tracked her down and found 2nd-in-Command Academy. I work with a lot of entrepreneurs and small businesses. Often, they need additional support with putting systems, processes, and metrics in place. Her Academy is the PERFECT place to get expert-level support by Sarah who has an incredible track record for driving success for companies and is the epitome of a high-performing integrator. She can put a process, system, or metric on anything—and will help you do it. Whether you're the one creating systems in your business or your 2nd-in-Command needs support–getting access to Sarah’s brilliance is a HUGE VALUE. She answers questions and shares her knowledge and resources generously!"
Sarah Spencer

Dir. of Operations
“As a 2nd in command, it can feel like no one really gets what you do. Depending on the day, you might motivate employees, jump on a sales call, organize a new metrics dashboard, or learn a new skill to fill the gaps in your team – or all of the above. Sarah Guidas has been there and shares a wealth of knowledge and insight from her years of experience as a 2nd-in-command. Whether you’re new to the role or have hit a plateau, I highly recommend joining her academy!”
Kailey Green

Chief Operating Officer
“2nd-In-Command Academy is a dream resource for us 2nd-In-Commands who are, by default of the role, a bit 'on our own' between the CEO and our team. It’s hands-down the best thing I’ve found to become a better Integrator of my CEO’s incredible vision, and to implement more smoothly and effectively with my team. 2ICA is chock full of invaluable materials for serving your CEO at the highest level, effectively leading your team, and so much more—from big picture to super granular. Sarah herself is a living masterclass of what it means to be an effective 2nd-in-Command. When I have a call with her, it’s always easily the most valuable hour of my work week. As Operations Director in a very quickly evolving company, 2ICA has been my best investment yet.”
Abby Peters

Dir. of Operations
“We used Sarah to help further develop my skills as a second-in-command over an entire company, as I have never done this before. We are a small business with a smaller team, so utilizing outside resources, like Sarah, was a great start to getting comfortable in my role. Sarah was a fountain of resources and knowledge, but she was also very flexible and helpful when it came to balancing life and work and all the chaos that comes with it. She enjoys helping others flourish (which is a passion I carry in my work too) and is a wonderful resource for anyone or any business looking to utilize her to help fine-tune those second-in-command skills.”